The reports for GA4 properties are updated by Google with a segment of traffic from the Performance Max and Smart Shopping campaigns.
A new team called “cross-network” shows data from both the marketing campaign varieties.
Many of the reports that were available in the previous versions of GA4 are no longer available. There is a free form report exploration tab in GA4 which gives you freedom to set up your own reports.
Performance Max and Smart Shopping metrics may need to be isolated from other data for your advertising goals. You can see how much traffic you are getting from a particular type of ad with the help of the data grouped under cross-network.
Associated post:
Advertisers who use GA4 properties to monitor landing pages see how much traffic is attributed to Performance Max and Smart Shopping Campaigns.
It might be helpful to put Effectiveness Max and Sensible Procuring metrics in their own place. So that you can see the details under a cross-community to find out how many visitors you are getting from the newest marketing campaign forms.
If we can see that Google brings in the most transactions, we can conclude that it’s helpful in driving sales. If you want to drive more sales volume, you will want to continue to invest in search ads.
Google analytics 4 channel groupings for google ads:
- Paid search: Google advertisements ad network type is Google Search or Google Partners
- Paid video: Google advertisements ad network type is Youtube Search or Youtube Partners
- Cross network: Performance Max and Smart Shopping are included
- Paid social: Google ads network type is Social
- Put on view: Google advertisements ad network type is Google Display Network