Google is introducing AI-driven shopping tools to enhance the holiday gift-shopping experience. The Search Generative Experience (SGE) now offers personalized gift ideas when users search for phrases like “great gifts for home cooks,” providing tailored subcategories such as specialty tools and artisanal ingredients. Users can explore shoppable gift options from major brands and small businesses within these categories. Another SGE feature uses image generation to create photorealistic images based on text descriptions, allowing users to visualize and find desired clothing items. Additionally, Google is expanding its AI-powered virtual try-on technology to include men’s tops, offering a “try-on” icon for participating brands that shows items on various models customized by skin tone and body type. These AI tools aim to make gift hunting more accessible and personalized during the holiday season.