When it comes to local searches, there’s one place most people start — their map app. Whether finding a coffee shop nearby or checking if the mechanic is open, we all do it. But not everyone’s using the same map. Some stick with Google Maps. Others talk to Siri and get Apple Maps results.
The big question is — who is doing it better in 2025?
Let’s break it down.
Apple Maps Is Catching Up, But Still Has a Way to Go
Apple Maps has been silently but gradually under development. Years ago, people made fun of it for getting things wrong. Now, it’s much more reliable. If you ask Siri where to eat, most of the time you will get a decent answer. Apple is pulling more info from its system, including Apple Business Connect. This helps business owners update their details directly.
But here’s the problem — Apple Maps still depends on Yelp and TripAdvisor for reviews and photos. That means if your business has great reviews on Google, they won’t show here. And that’s a big miss, because most people trust Google reviews more than Yelp.
Also, there’s less user activity on Apple Maps. Fewer people leave reviews or post photos. So if someone’s checking out your business, they won’t get as much info as they would on Google.
Google Maps Still Feels Like Home
Google Maps is the default for a reason. It’s fast. It’s packed with reviews, photos, and updated hours. And Google has years of data that help it show better results, especially for local searches.
When people search for something like “dentist near me,” Google doesn’t just look at distance. It considers how popular the place is, how many people review it, and if people visit after searching. That gives users better results and gives local businesses more chances to show.
Google also shows business updates, offers, events, and even busy times. Apple Maps doesn’t do all that yet.
Plus, most people still use Google Search to start with. Even if someone is on an iPhone, they mostly tap a Google link, not ask Siri. That gives Google a strong edge.
What This Means for Local Businesses
You should claim your GMB profile if your company is local. Keep your info updated, post regularly, and reply to reviews. That’s still the most powerful way to reach people looking for what you offer.
But don’t ignore Apple. Make sure your company is included on Apple Maps by using Apple Business Connect. Upload your logo, photos, and hours. It’s free, and more iPhone users are relying on Siri than ever before.
Final Thoughts
No doubt, Apple Maps is better than it used to be. Google Maps remains the top choice. It’s richer, smarter, and used by more people.
For now, the smart move is to show up well on both. Your customers are out there — on all kinds of phones and apps. Make sure to assist them in locating you.